To increase awareness about the newly launched Brew-House multi flavoured mixers. To target a young audience and promote the fact that Brew House can be a perfect replacement for alcoholic beverages.
An extremely customised and highly engaging concept of a sketch highlighting the tonality of the brand- Fun and Party A 10 Minute sketch with an integration of the Brew House Flavoured Iced Tea within the video along with faces that are relatable to the specific TG of the company.
HSM over delivered the promised deliverables by successfully garnering a cumulative reach of
around 260K and 128.3K views. HSM targeted the video to the TG of the brand with 76% of the
viewers being in the age group of 18-34 years.
