To increase overall viewership & engagements for the Virtual H.O.G Rally 2020.
A marketing campaign targeted to engage with bike enthusiasts across the country.
45 special coverages over a period of 3 days.
2+ hrs of content, including testimonials, static posts & the LIVE video.
HSM videos gained 40X more views as compared to Harley-Davidson
5X times increase in concurrent viewers, making the Rally & the bike
launch a success.
