To build hype and chatter around the Pro Kabaddi League season 11 auctions, utilizing the HSM network and inculcate the theme of 15th August and connect Kabaddi as the nation’s game, and how the brand PKL has helped a sport close to Indians, grow over the years.
HSM utilized multiple digital assets to produce and amplify relevant content for regional teams
Focused on producing content which is fan-centric with an aim of building and interacting with the Indian Kabaddi community, capitalising on the existing fanbase of PKL in the country.
Experimenting multiple content formats including fans, that helped with increased fan engagement on posts with a higher
contribution of content shares
